AOL's focus areas

So what’s the big idea?

As a prospective employee, you may be wondering: What is AOL’s strategy? How does AOL Advertising fit into the picture? And do they have a foosball table?

At AOL, we want the internet to be a better, more useful, more engaging place for everyone. So we’re applying our efforts to producing sites, products and services that beat the best of what’s out there. We focus on six main areas:

Content

We’re creating the best, most useful content experiences by targeting consumers’ passions and interests. Our original brands include AOL Music, Moviefone, Engadget, ParentDish, PopEater, Politics Daily and dozens more.

Local

We’re assembling a portfolio of the most trusted, accessible local content, products and services. Our local products include MapQuest, City’s Best and Patch (the new hyper-local news and information platform).

Advertising

AOL Advertising is dedicated to providing clients with the most effective ways to reach their customers. AOL Advertising includes the Advertising.com network and technology platform, as well as ADTECH ad serving.

Consumer applications
We’re designing simple, useful products to enhance the online experience – products like AOL Mail, AIM, Lifestream and dozens of leading iPhone apps.

Paid services

We’re giving consumers the fastest, easiest way to try, purchase and manage paid content and services, including AOL’s narrowband internet access and several new offerings in development.

Ventures

AOL is building an innovation center for our employees and entrepreneurs around the world. Products currently in development include Truveo, Yedda, Userplane and Shortcuts.

Note: As of this writing, the New York office is equipped with a foosball table. While foosball competition is encouraged, it has not yet been elevated to “key focus” status. In case you were wondering.