Combination Specs (Standard & Rich Media)

Web Network Specifications – Standard Media

Accepted Formats Deadlines Flash Specifications
.gif, .jpg, .png, .swf
Submit at least two business days before the start of your campaign.

Flash Versions

  • 6, 7, 8 & 9
  • Must run at 18 frames per second or less

Click-through Actions:

  • The URL should be _level0.clickTag
  • The target window is set to "_blank"
  • Contact your AM for more details
Animation
Borders
Maximum 15 seconds
1 pixel defined border required
Creative Sizes
File Sizes
728x90 (required)
40k
300x250 (required)
40k
160x600 (required)
40k
120x600 (required)
40k
468x60 (required)
30k
180x150 (recommended)
30k
120x90 (recommended)
15k
125x125
15k
120x240
30k
234x60
30k
120x60
7k
425x600
60k
300x600
40k
Pop-up (all standard sizes) – 720x300, 700x320, 700x300, 425x600
60k
Optimized Text Links (need the actual destination URL)
  • Short Text (25 characters or less including spaces)
  • Long Text (between 25-60 characters including spaces)
  • Display URL (up to 50 characters)

    *Note: All three pieces are required

3rd Party Hosted Rich Media Specifications

Accepted Formats Accepted Vendors Ad Serving
HTML, DHTML, JavaScript, Audio and Flash in any of the standard sizes. Atlas, DART Motif, Eyeblaster, Eyewonder, Interpolls, PointRoll, and Unicast. Third parties must specify if an encoded version of our click-tracking tag is necessary, as we append a nonencoded tag.
Specification In-Page Polite Expanding (user/auto) Floating

In-Banner Video*
(user/auto)

Max. Expandable Format Size (Max. Banner Size, Max. Pixels)

 NA 728x90 to 728x315 468x60 to 468x285 300x250 to 500x300 160x600 to 400x600 120x600 to 360x600 25,000 square pixels N/A

Initial File Size/Weight

40K 40K 40K 40K

Max. File Size/Weight

100K 100K 100K 1MB

Expandable Direction

 N/A Must Expand Right or Left for 300x250, 160x600 Must Expand Up or Down for 728x90, 468x60 N/A N/A

Max. Looping

15 seconds 15 seconds 15 seconds N/A

Max. Animation Length (Auto-Initiation Only)

N/A 15 seconds 15 seconds 15 seconds

Sound

Click to Play Click to Play Click to Play Click to Play

Max. Sound Length (Auto-Initiation Only)

15 seconds 15 seconds 15 seconds 15 seconds

Close Button**

 N/A Mandatory close button Mandatory close button Mandatory close button

Close Button Size

 N/A At least 16 x 16 At least 16 x 16 At least 16 x 30

Mouse-over Hot Spot Size

N/A Should not exceed 1/3 (33%) of ad space N/A N/A

Flash Versions***

Version 6,7,8,9 Version 6,7,8,9 Version 6,7,8,9 Version 6,7,8,9

Reminder Ad

N/A N/A May last 10 seconds. If user closes original ad, reminder ad cannot appear. Size cannot exceed 60x60. N/A

Video Format

N/A N/A N/A .mov or .flv

File Formats

Flash Flash, javascript and HTML; iFrame accepted. Flash, javascript and HTML; no iFrame N/A

*If needed, Advertising.com has the ability to host
**Method of close must match method of expansion
***Must run at 18 frames per second or less