eTabs

The AOL Email eTab offers advertisers with a dedicated tab on the email interface for users on the AOL service, clients 8.0 and 9.0.

The Video eTab is a promotion vehicle which appears in the AOL Mailbox. The creative is built as a webpage that is browsed when the user clicks on an additional Mailbox tab that appears furthest right next to the normal default tabs on the AOL inbox form.

Title eTabs Video eTab
Pixel Size 535 x 190. The creative will be scaled to fit larger or smaller inboxes Creatives must built at 535x190 pixels. Background colors, html and images can be used to style to background of the page. Please keep in mind that the creative can be scaled to fit larger or smaller inboxes if desired.
Format .fla or .psd Creatives should not be too image-heavy since images can become fuzzy when resized for larger windows. Using vector objects rather than images will increase flexibility and reduces eTab size.
Vendor n/a n/a
File Size 30K Max file size for supplementary assets is 30K
Audio Initiation n/a n/a
Audio Length n/a n/a
Video Initiation n/a n/a
Video Length n/a Max video length is 30 seconds.
Video File Size n/a Max file size for Video is 1MB. (1MB is the max for BB only. NB max is 500K)
Animation Length 10 seconds Animation is permitted. Max animation time is 15 seconds
3rd party tracking n/a n/a
3rd party serving n/a n/a
General n/a n/a
Creative Guidelines For Availability and Pricing, please contact the John Garvey (sn:jgarveyim).

Placements are sold and scheduled in two-day increments.

Opportunities are available for incremental sales only. No makegood or bonus available.

Must be scheduled by the Ist of the month prior to campaign start date Example: An August 15 launch must be scheduled by July 1st. Exceptions are managed through the Premium Desk.

 Branding Guidelines
Partner name&Logo may appear on the tab
Partner logo may be used in the body of the eTab creative
eTab creative may link to external site
How eTab Works

The eTab is a web page, built into proprietary AOL software, and delivered by the popup server
The video etab creative is a 535x190 flash file that is centered on an html page. The html page surrounding the flash file will stretch to fit any size mailbox window and can be styled accordingly.
All buttons on the creative must be coded into the page
Mail Tab Look & Feel

The mailbox tab looks stylistically similar to the other tabs in the mailbox.
Mail Tab Messaging

Please use this link to pick tab color and text: http://csi.web.aol.com/etab/specs/
You may choose one static message or rotate up to 5 different messages. The final message will remain on the tab.
eTab Creative Design

File size of assets should be no more than 40K (excluding the video).
Border RGB values are set by Team CSI at AOL.
eTab should be designed for Flash.
Creative Asset Submission

The assets may be submitted as Flash file (must include both .FLA and .SWF) or layered Photoshop file and accompanying html webpage.
Flash Video file (.flv) must be submitted as well as the original asset in .mov, .avi or .mpg format.
We require any fonts or original hi-res image files used in the eTab creative.
If possible, please submit any logos used in the creative as a separate vector object, rather than in image file.

Submission Guidelines 15 Business Days before the Launch Date: Final, legally approved assets submitted. 10 Business Days before the Launch Date: Uploaded flash file will be send to the partner on internal hosted page.

7 Business Days before the Launch Date: Hosted Web page must be finalized with the partner.

6 Business Days before the Launch Date: Hosted Web page is coded for launch in the AOL mailbox using proprietary software. A screen shot will be sent to the partner of the creative in the mailbox, and an internal AOL link may be provided to view the creative within the AOL Client.

5 Business Days before the Launch Date: The eTab will creative will be submitted to internal QA. At this point no more changes may be made.

 15 Business Days before the Launch Date: Final, legally approved assets submitted. 10 Business Days before the Launch Date: Uploaded flash file will be send to the partner on internal hosted page.

7 Business Days before the Launch Date: Hosted Web page must be finalized with the partner.

6 Business Days before the Launch Date: Hosted Web page is coded for launch in the AOL mailbox using proprietary software. A screen shot will be sent to the partner of the creative in the mailbox, and an internal AOL link may be provided to view the creative within the AOL Client.

5 Business Days before the Launch Date: The eTab will creative will be submitted to internal QA. At this point no more changes may be made.