| Title | In-Banner Video | (Optional Extentions) User-Initiated Expansion | Default Image |
|---|---|---|---|
| Components |
AIM Buddy List streaming video offers a player-less video technology and sophisticated compression capabilities (instant access for users). In every instance, the creative execution begins with host-initiated in-banner video within the 234x60 ad unit on the Buddy List. |
AIM Buddy List Video w/ User-Initiated Expansion - Upon first mouseover, ad unit expands to 300x250 and video automatically plays for duration of video (:15 or :30 seconds) | |
| Pixel Size | 234x60 | 300x250 | 234x60 |
| Format |
True Streaming; Progressive Download on user click only |
JPG or GIF | |
| Vendor | Eyewonder, Klipmart, Unicast, PointRoll , Eyeblaster | Klipmart, Unicast, EyeWonder, Pointroll, Eyeblaster | |
| File Size | Please refer to AOL In Banner Video Guidelines. | 40k | 30K |
| Audio Initiation | Host-Initiated Audio not allowed, Audio must be User-Initiated by Click | Host-Initiated Audio not allowed, Audio must be User-Initiated by Click | Host-Initiated Audio not allowed, Audio must be User-Initiated by Click |
| Audio Length | Up to 30 seconds | Up to 30 seconds | 15 seconds |
| Video Initiation | Host-initiated | Host-initiated | |
| Video Length | Up to 30 seconds | Up to 30 seconds | |
| 3rd Party Tracking | Accepted | Accepted | |
| 3rd Party Serving | By Rich Media Vendor | By Rich Media Vendor | Accepted |
| Submission Guidelines |
Please consult your launch lead for specific timelines and details for each type of excecution as submission dates and guidelines vary by vendor. |
Please consult your launch lead for specific timelines and details for each type of execution as submission dates and guidelines vary by vendor. |
Please consult your launch lead for specific timelines and details. |
| Frequency Cap | Maximum of 1 exposure per unique per 6 hours, and 2 per campaign per day | User-Initiated Expansion frequency capped at one exposure per unique. | |
| Click Through Window |
Must have a fixed-width page design. All fixed-width web pages should be center-aligned in the browser window and should have a design space of 756 pixels wide, plus, 4 pixel margins on both the left and right sides (total page width equals 764 pixels). Horizontal scroll bars are not permitted. |
Must have a fixed-width page design. All fixed-width web pages should be center-aligned in the browser window and should have a design space of 756 pixels wide, plus, 4 pixel margins on both the left and right sides (total page width equals 764 pixels). Horizontal scroll bars are not permitted. |
Must have a fixed-width page design. All fixed-width web pages should be center-aligned in the browser window and should have a design space of 756 pixels wide, plus, 4 pixel margins on both the left and right sides (total page width equals 764 pixels). Horizontal scroll bars are not permitted. |
| Labeling Other Items | To avoid accidental expansions, "hot spot" for mouse over to launch expansion or daughter window must be clearly identified. The entire ad space may not be "hot." | To avoid accidental expansions, "hot spot" for mouse over to launch expansion or daughter window must be clearly identified. The entire ad space may not be "hot." | |
| click Through URL | Must open a new browser window | Must open a new browser window; please submit with creative | Must open a new browser window |
| Controls |
Mandatory stop/pause and play controls, |
Mandatory stop/pause and play controls, |
Mandatory stop/pause and play controls, |
| Other Policies |
Video is the only content available in expanded panel by all vendors. Unicast offers "send to a friend" capability. |