ClutterBuster

The ClutterBuster ad is an oversized in-banner unit measuring 948 x 250 pixels. The ad unit displays at the top of the page usually below the search bar or header content. The ClutterBuster replaces the728x90 ad unit usually displayed at the top of the channel main pages.

Please consult your sales account manager for available opportunities on AOL.

Title 948 x 250 Expandable 948 x 250 In-Banner
Pixel Size Expanded: 948 x 500 948 x 250
Format Expandable In-Banner
Vendor Pointroll, Eyewonder, Eyeblaster, Doubleclick-Motif, Unicast, Interpolls All approved 3rd Party Vendors
File Size 75k intial; 110k polite load for a max expansion size of 185k; 400k max delivered only as a subsequent load upon user click 75k
Audio Initiation User inititation only User initiation only
Audio Length 30 seconds max 30 seconds max
Video Initiation Host or user initiation Host or user initiation
Video Length 30 seconds Max (Must have standard controls, i.e. Play/Pause, Audio, Stop, etc) 30 sec max (Must have standard controls i.e. Play/Pause, Audio, Stop, etc.)
Video File Size 2.4MB max (True Streaming or Progressive Download on user click only) 2.4MB max (True Streaming or Progressive Download on user click only)
Animation Length Total 15 sec max; 5 sec max animation & 10 sec max resolve 15 sec max
3rd party tracking Accepted Accepted
3rd party serving Accepted for DFA Customers Only Accepted
General Expansion on user-initiated click n/a
Creative Guidelines All AOL Advertising  Creative Guidelines apply.

- User initiated click to 948 x 500
- Creative must be built using AOL Advertising certified ad formats, i.e. rectangle.
- Expansion unit should contain one (1) pixel fixed borders that should not blend with the page.
- Mandatory close button in upper right corner of the expansion creative.
- Creative must visually resolve into the 948 x 250 unit upon user click to close.

 All AOL Advertising Creative Guidelines apply.
Submission Guidelines All creative assets are due to the AOL Custom Ad Manager 10 days prior to launch. All creative assets are due to the AOL Custom Ad Manager 10 days prior to launch.
Frequency Cap One (1) host initiated execution per unique, per day. Subject to applicable business rules by channel. No frequency cap on user initiated executions.  Subject to applicable business rules by channel. No frequency cap on user initiated executions. 
Click Through Window Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width)  Must have a fixed-width page design. All fixed-width pages should be center-aligned in the browser window, measuring 756 pixels wide, with 4 pixel margins (764 pixels total width) 
Labeling Other Items Expansion, Floating and Out-of-Banner elements must all have visible close button is upper right corner of creative. Video excutions must have applicable controls (Play/Pause, Audio, Stop, etc.)  Expansion, Floating and Out-of-Banner elements must all have visible close button is upper right corner of creative. Video excutions must have applicable controls (Play/Pause, Audio, Stop, etc.) 
Click Through URL Must open a new browser window  Must open a new browser window 
Controls As applicable, replay "button" required for user initiated interaction.  As applicable, replay "button" required for user initiated interaction.