E-Clips

Overview

AOL and Unicast now offer an in-banner host-initiated video opportunity that expands to a full video overlay upon use rollover. This ad solution monetizes both in-stream and in-banner video assets, allowing the advertiser to create a full page rich media experience. The 300x250 ad banner includes video player functionality (Pause, Play, Rewind) and rollover to watch call to action.

Experience

  • Host-initiated in-banner video invites user to "rollover to watch"
  • 3-2-1 countdown notifies the user to expect something more
  • User interaction launches a semi-opaque background and expanded video player
  • Video window expands to cover full browser, creating a full-page rich media ad experience
Format 300x250 expandable; Video: uncompressed AVI or MOV
Vendor Unicast
File Size 40k initial
Audio Initiation User initiated only
Audio Length 60 sec max - expanded video unit
Video Initiation Host initiated in-banner
Video Length 60 sec max - expanded video unit
Video File Size 2.4MB (True Streaming or Progressive Download on user click only)
Animation Length 15 sec max host animation
3rd Party Tracking Accepted
3rd Party Serving Accepted
General Ad Specs Currently available on all 300x250 ad banner inventory that accepts expandables on AOL Media Properties
Creative Guidelines On expansion, no background color manipulation of screen; Background color will remain semi-opaque with content visible and no "bleed through"

Expanded video player will detect the user's screen size and auto-adjust to fit

On video close/end, player will resolve back into originating 300x250 unit and a static end messge will appear; No continued animation upon resolve

All Standard Creative Guidelines apply

All Technical Standards & Guidelines apply
Submission Guidelines Unicast should receive assets at least 10 days prior to launch; Unicast requires a 3-5 day lead time for development
Frequency Cap n/a
Labeling Other Items Assets must contain visible user interface media controls. Mute and either Pause or Stop required
click Through URL Client must provide URL
Controls Functioning audio icon is required for user-initiated audio in the originating 300x250 unit and host-initiated audio in the expanded video unit
- Mandatory close button in top right corner of the expanded video unit
- Replay button required for user initiated action upon end resolve