AOL 3rd Party Vendors

Guidelines	Requirements
Third party ad serving by approved servers is allowed on AOL interactive properties. Advertisers must abide by the guidelines as stated in the AOL Advertising Standard Terms & Conditions (v.7). AOL does not accept 4th party serving of ads. AOL's advanced ad serving program enables third party servers to use cookie technology on a limited and anonymous basis to leverage aggregated ad effectiveness metrics (i.e. deferred conversion, reach reporting, frequency capping, and story boarding). Third party servers are not allowed to use cookies to profile AOL members' navigational behavior, nor are they allowed to use outside profiles to target AOL members.	Third-party ad server must be on AOL's approved list. Third-party ad server must be in compliance with AOL's specified policy, guidelines and requirements. All art creative and redirect tags that call the third-party ad server must be QA'd and pre-approved by AOL Ad Operations prior to the campaign start date. (Contact your Ad Operations POC for the turnaround time.) All tag submissions should be sent in an attachment (notepad, excel, or word) and NOT in the body of an email. Any ad element not meeting spec will be returned for revision, which may result in a delay in the flight. Traffic or impression reports provided by AOL will be the reports of record between AOL and the advertising partner. Any reports delivered by the third-party server will not have any effect on the rights or obligation of AOL and the advertising partner. Advertiser must adhere to AOL's Privacy Policy. Third-party ad serving is allowed on these AOL ad-served brands and properties: AOL service (including Rainman pages) HTML Web-based inventory International and partner inventory, subject to international and partner policy and standards Note: Certain media types may not be approved to be third party served on certain properties. Check with your Account Manager for the approved third party server/media type combination.

Guidelines

Requirements

Third party ad serving by approved servers is allowed on AOL interactive properties. Advertisers must abide by the guidelines as stated in the AOL Advertising Standard Terms & Conditions (v.7).

AOL does not accept 4th party serving of ads.

AOL's advanced ad serving program enables third party servers to use cookie technology on a limited and anonymous basis to leverage aggregated ad effectiveness metrics (i.e. deferred conversion, reach reporting, frequency capping, and story boarding). Third party servers are not allowed to use cookies to profile AOL members' navigational behavior, nor are they allowed to use outside profiles to target AOL members.

Third-party ad server must be on AOL's approved list.

Third-party ad server must be in compliance with AOL's specified policy, guidelines and requirements.

All art creative and redirect tags that call the third-party ad server must be QA'd and pre-approved by AOL Ad Operations prior to the campaign start date. (Contact your Ad Operations POC for the turnaround time.)

All tag submissions should be sent in an attachment (notepad, excel, or word) and NOT in the body of an email.

Any ad element not meeting spec will be returned for revision, which may result in a delay in the flight.

Traffic or impression reports provided by AOL will be the reports of record between AOL and the advertising partner. Any reports delivered by the third-party server will not have any effect on the rights or obligation of AOL and the advertising partner.

Advertiser must adhere to AOL's Privacy Policy.

Third-party ad serving is allowed on these AOL ad-served brands and properties:

AOL service (including Rainman pages)
HTML Web-based inventory
International and partner inventory, subject to international and partner policy and standards

Note: Certain media types may not be approved to be third party served on certain properties. Check with your Account Manager for the approved third party server/media type combination.

Ad specs

AOL 3rd Party Vendors