| Description |
Linkstorm is an ad technology vendor that makes display ads more useful to the customer, and therefore better-performing for the advertiser. We achieve this by overlaying a cascading navigation menu onto any ad format (even other Rich Media formats) that lets the customer choose the products, transactions and marketing information that the customer wants to go to. By seeing all the destinations in advance, before even leaving the ad, and by self-selecting the path to any desired destination in a single click, Linkstorm typically increases click-through and conversion rates by at least 2x-5x, as compared directly with the same ad without a Linkstorm menu in an alternating A/B rotation. Linkstorm is headquartered in New York City and is funded by visionary investors such as Esther Dyson, Jim Rutt and Rick Braddock.
Certified Formats
Expandable Banner
Pre-Sales Mock Services
Linkstorm has an extensive gallery of live examples covering all industries and all modes of advertising (brand, direct response, social media, video, and all types of ad units whether or not IAB-standard). We will also build custom demos to assist agencies in gaining buy-in from all the different constituencies at both agency and client. Please contact your Linkstorm sales representative to initiate this process.
Reporting & Metrics
Linkstorm provides new and deeper insights into customers’ true interests by measuring and reporting every aspect of interaction with a Linkstorm menu, especially click-tracking at the individual menu item level which reveals which products, offers or brand messages are drawing the most clicks and conversions. All of this is also independently verifiable through normal Ad Server reporting. In addition, Linkstorm goes beyond Ad Server reporting to provide more detailed insights such as menu unfurls (interaction events) and hover time (time spent browsing the navigation options on the menu).
Optimization
Based on the customer insights provided by our metrics, the client can optimize the menu in real-time, WITHOUT have to re-master and re-traffick the ads per se. A central update of a Linkstorm menu automatically ripples across all ad units, publisher sites, and individual insertions that are already deployed, without having to touch the ads themselves. Soon the menus will be automatically self-optimizing based on business rules, but they are already updateable in real-time via human decision.
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