In-banner

Rich Media ad unit in which all text and graphics stay within the ad banner.

File Size (flash) 40k initial max file size
70k max file size on subsequent load
110k total max file size
Vendor All approved 3rd party rich media vendors.
Audio

No host audio.

User initiation on user click or mouse-over only.

If user initiated on mouse-over, audio may only start after one (1) second delay and must stop upon mouse-off.

30 seconds max
Video Host or user initiation
30 seconds max
2.4MB max (Broadband); 500k (Narrowband)
True Streaming
Progressive Download allowed only upon user click
Animation Host initiated animation not to exceed 15 seconds
General Format: Rectangle
One (1) pixel black border required
Mandatory “close” button tangent to top right of creative
3rd Party Tracking Accepted
3rd Party Serving Accepted
Ad Unit Initial Max File Size Sub. Load Max File Size
120x240 40k 70k
120x30 40k 70k
120x60 40k 70k
120x90 40k 70k
125x125 40k 70k
160x600 40k 70k
180x150 40k 70k
230x33 40k 70k
234x60 40k 70k
240x400 40k 70k
250x250 40k 70k
300x100 40k 70k
300x250 40k 70k
300x600 40k 70k
468x60 40k 70k
500x350 40k 70k
728x90 40k 70k
88x31 40k 70k
640x480 40k 70k

 

 

All Standard Creative Guidelines apply

All Technical Standards & Guidelines apply

Rich Media demos available at Rich Media Showcase