Expandable

Rich media ad unit that expands beyond its original size then retracts into its original banner position upon user or host initiation.

File Size (flash): 40k initial max file size
70k expansion max file size
110k total max file size
Vendor: All approved 3rd party rich media vendors.
Audio:

No host audio.

User initiation on user click or mouse-over only. If user initiated on mouse-over, audio may only start after one (1) second delay and must stop upon mouse-off.

30 seconds max
Video: Host or user initiation 30 seconds max 2.4MB max (Broadband); 500k (Narrowband) True Streaming Progressive Download allowed only upon user click
Animation: Host initiated animation not to exceed 15 seconds
Frequency One exposure per unique per 8 hours
General: Format: Rectangle One (1) pixel black border required
Mandatory "close" button tangent to top right of creative
3rd Party Tracking: Accepted
3rd Party Serving: Accepted

Ad Unit Initial Max File Size Expansion Ad Unit Expansion Max File Size
120x240 40k 500x500 70k
160x600 (demo link) 40k 400x600 70k
180x150 40k 500x500 70k
234x60 40k 500x500 70k
240x400 40k 500x500 70k
250x250 40k 500x500 70k
300x250 40k 500x500 70k
468x60 40k 468x480 70k
728x90 40k 728x270 70k
300 x 600 50k 810x730 400k subsequ. load on user click only

 

 

All Standard Creative Guidelines apply

All Technical Standards & Guidelines apply

Rich Media demos available at Rich Media Showcase