Floating

Rich media banner ad unit containing an associated graphic element. The associated graphic element may either "float" in an invisible layer on top of the page or it may be "tethered" to the banner ad unit often starting from, or resolving into, the banner.

File Size (flash): File Size (flash): 40k initial max file size
70k expansion max file size
110k total max file size
Floating: 90,000 max total pixels
Vendor: Doubleclick, Unicast, Eyeblaster, Eyewonder, Interpolls, Atlas
Audio:

No host audio.

User initiation on user click or mouse-over only. If user initiated on mouse-over, audio may only start after one (1) second delay and must stop upon mouse-off.

15 seconds max
Video: Host or user initiation; 15 seconds max
2.4MB max (Broadband); 500k (Narrowband)
True Streaming; Progressive Download allowed only upon user click
Animation: Host initiated animation not to exceed 10 seconds
Frequency Cap: One exposure per unique per 8 hours
General: No browser shaking functionality allowed

Floating ad must be an organic shape; cannot be square or rectangle. The floating unit must not contain hard borders or appear at all like a pop up.

  Floating ad should move across the screen and not stay fixed or hover in one place for more than one (1) second.

  Creative may not cover core page navigation, branding, or other ads
3rd Party Tracking: Accepted
3rd Party Serving: Accepted
Ad Unit Initial Max File Size Sub Load Max File Size
120x240 40k 70k
160x600 40k 70k
180x150 40k 70k
234x60 40k 70k
240x400 40k 70k
250x250 40k 70k
300x250 40k 70k
468x60 40k 70k
728x90 40k 70k
300x600 40k 70k

 

 

All Standard Creative Guidelines apply

All Technical Standards & Guidelines apply

Rich Media demos available at Rich Media Showcase