Polls / surveys

Advertisers must obtain prior approval from AOL Advertising to implement research studies in connection with an ad campaign. Any research must be conducted as follows: Research may only be conducted for the purpose of measuring the effectiveness of mutually agreed upon, ad-served advertising placements purchased through AOL Advertising.

• Research must be conducted by a third party research provider that appears on  AOL Advertising's currently approved provider list.
• All methodologies and survey tools (such as recruitment process, incentives, solicitation/invitation content, questionnaire content, survey appearance, etc.) will be subject to AOL Advertising's advance approval. To ensure timely approval, all elements (tags, creative, etc.) must be submitted at least 15 days in advance of the anticipated study launch.
• The advertiser is responsible for ensuring that all survey results and associated data are kept strictly confidential and that personally identifiable data is not solicited or collected, except as necessary by the third party research provider for granting incentives to research participants.
• All personally identifiable data may be used only to deliver the relevant incentives, and such data must be destroyed promptly following delivery of the relevant incentives.

Approved research vendors

View the approved research vendors: Dynamic Logic, Millward Brown, Insight Express, IAG Research, Factor TG, ComScore, Broadband Express, Core Metrics, Double Verify, and Quantcast.