Audiences

It all starts with the audience.

AOL Advertising connects marketers with engaged audiences, at scale, through the content they’re passionate about. But we do more than attract visitors – we keep them. In fact, users spend more time on AOL sites than they do with the competition.

With such great content across so many topics, AOL Advertising can help you reach any audience you want. Check out a sample of our audiences below, and click through to learn more.

 

Women

The best way to truly understand women is to know what they're passionate about, what motivates and excites them. AOL content sites speak to these passions, and enrich women's lives every day. That's why our sites and ad network reach more women than anyone else online – a staggering 92 percent.

Entertainment

Whether it's an eye-popping 3D film or a new sitcom, every show needs viewers to succeed – and AOL has them. With more than 80% original content and a far-reaching ad network, we can find your audience, get them excited, and deliver them to the screen of your choice. Tickets, please.

Moms

It's no secret that moms like us best. We've always had a deep appreciation for all that they do. And we try to return the favor by simplifying their lives with useful tools, entertaining them with games, and helping them connect with their kids. No wonder, then, that our sites and network speak to 92 percent of online moms.

Tech & telecom

AOL reaches the entire spectrum of tech consumers with our original content and advertising network. So whether you’re after hardcore hackers, cellphone shoppers or anything in between, you've come to the right place.

Men 18-34

Young men visit the internet for a multitude of reasons. But no matter if they're checking scores, downloading music, or researching gadgets, AOL has all the stuff guys are looking for and more. We know what they want, which is why our content and advertising are seen by 90 percent of guys online.

CPG

Despite all the fancy charts and abbreviations we love to use in online advertising, success is still measured by one thing: moving product. We know how to put your message in front of the right audience at the right time, leading to more brand recognition, more engagement and, ultimately, more sales. Hear that ringing? It's the sound of commerce.

Music lovers

AOL Advertising reaches 92 percent of the internet's music lovers on our original and network sites. They come in droves to hear their favorite tunes, see exclusive live performances, or discover a new sound. We keep them coming back by attracting the hottest talent to our stages, and the most respected writers to our pages. And the beat goes on.

Finance

From penny-savers to business tycoons, users find sound advice, relevant information and helpful interactive tools in our diverse portfolio of financial sites. And with thousands of full-time journalists on staff, no one follows the fiscal scene like we do. If you're looking to reach the money-minded, consider this your hot tip.

Teens

Surprise, surprise - teens are coming to AOL. Almost 19 million of them, in fact, are drawn to our content and network sites every month. They come for the latest celebrity gossip. They come to connect with friends. They come to hear their favorite artists perform. They're coming, all right. And there's more where they came from.

Travel

No matter where they're headed, travelers look to AOL to help get them there. In fact, our content and advertising reach more than 90 percent of all the web's travelers, whether they're mapping out a route across town or comparing hotel prices halfway around the world. Our users know they'll get the most accurate, useful travel information on the web. And wherever they go, they always come back to AOL.

African Americans

Why do African Americans prefer AOL? Perhaps it's our original content – they spend more time per page with us than with anyone else. Maybe it's because we listen – we’ve custom-built websites based on audience feedback. Could be because our sites and network reach more African Americans – 85 percent – than anyone else. Chances are, it's a little bit of everything.

Retail

Enjoy the sound of a cash register ringing? Now there's a way to make the same music with a computer mouse. AOL Advertising has a whole slew of ways to help you boost awareness, build loyalty, get people into the stores – and increase sales. Sounds pretty good, doesn’t it?

Hispanics

To understand Hispanics, you need to speak their language. Better yet, speak their languages. AOL not only understands contemporary bilingual Hispanics, we cater to them with original content geared to their interests and passions. And since we reach over 83% of online Hispanics, we can help you speak to this growing audience as well.

Affluents

Living the good life requires more than just money. They've got to be able to keep and build on what you’ve earned. They need to be able to tell high quality from merely high prices. And they need information you can rely on to help them do all that their success has made possible. So when they’re online, more affluents trust AOL to help them make living the good life what it’s supposed to be – good.

Boomers

Baby Boomers continue to be a huge influence on American society, driving everything from the economy to popular trends. But although they’re one of the most active generations online – accounting for rougly one-third of all traffic – they don’t feel the web is geared to their needs. But AOL is out to change all that. After all, we’re the ones who got them online in the first place.