CPG

Fast facts

Moms. AOL Advertising reaches 95 percent of moms online.
Decision makers. 83 percent of women on the AOL homepage make the grocery decisions in their household.
Young men. AOL Advertising reaches 86 percent of Men 21-34 online; this group also spends more total minutes on AOL Music than on MTV and Yahoo! Music combined.
The brand-conscious. AOL Living visitors spend more time on our site than Yahoo! Shine, About.com Lifestyles and iVillage combined.

Source: comScore Plan Metrix, October 2009.

AOL CPG moms one-sheet  
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Research

AOL Advertising research white papers
Living La Vida Rapida
Spending 3 hours on the web helps moms pack 27 hours of activity into a 16-hour day. Moms worldwide use media as an integral way to communicate, shop and spend time with family. See how to make your brand valuable to these women living life in double-time.

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Online Couponing
Online coupons are becoming more appealing to today’s frugal shoppers. Research from Information Resources (IRI) and AOL Advertising demonstrates that online coupons are an effective tool for attracting trial users and gaining market share. In fact, nearly four out of every 10 shoppers – 40M consumers – indicated that they would be very likely to use coupons found online.

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To view all of our research, visit our research section.

Case studies

CPG: Family Chefs
Drumming up interest in a new product is no easy task. But with AOL Advertising's broad reach and homepage integrations, one CPG brand was able to feast on unprecedented consumer excitement for their latest offering.

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CPG: Moms
Moms have enough on their plate as it is. So how does a leading CPG brand manage to get their attention, even for a moment? With a smart campaign from AOL Advertising. Multiple targeting strategies, content sponsorship and third-party data all came together to provide the client with significant increases in brand awareness and offline sales.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

Despite all the fancy charts and abbreviations we love to use in online advertising, success is still measured by one thing: moving product. We know how to put your message in front of the right audience at the right time, leading to more brand recognition, more engagement and, ultimately, more sales. Hear that ringing? It's the sound of commerce.

Our audiences

Favorite brands

When you connect with shoppers on the sites they love, you get better results. Browse some of AOL’s original premium sites below.

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Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Food channel
  • Lifestyle channel
  • Retail channel

Behavioral. Target consumers based on their interests:

  • Primed to Purchase. People who've demonstrated high interest in consumer packaged goods, as defined by high site visitation or high buying power indices on CPG websites (according to comScore data). Specific campaign performance goals can be attained due to the large audience size of this segment.
  • Family Planners. Young couples who are researching and planning a wedding, expectant parents exploring information about pregnancy, and parents investigating preschools, parenting techniques and childcare.
  • Pet Lovers. Animal lovers who read about pets and pet care, research breeds of dogs and cats, and who take an active interest in products that enhance their pets well-being.
  • Sweepstakes. People who enjoy taking advantage of online offers, promotions, coupons and who actively search for the latest product discounts.
  • Parents Audience. Moms and dads that research everything kid-centric online, from healthcare to parenting techniques to kids' entertainment.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about food, family, home & garden or pets (SearchBack).
  • Find AOL members who have visited Shortcuts.com (Audience Rosters).

Source: comScore, 2009.