Music lovers

Fast facts

Coming in droves. With 15.9M visitors per month, AOL Music has been the #1 music site for 22 months.
Clicking around. The average music fan visits over five pages per day on AOL Music. 
Getting their daily fix. Over 14M music lovers visit AOL sites each day.
Twanging and headbanging. AOL serves up the latest news, reviews and interviews for lovers of all genres – country, hip-hop, indie, metal and more.
Enjoying original content from big-name artists. Reba McEntire, Beyonce, Lady Gaga and more have all been in our studios.

Source: comScore, 2009

Music lovers one-sheet
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Research

AOL Advertising research white papers
Rise of the Three-Screen Teens
Teenagers are as much of a challenge to marketers as they are to their parents. To gain insight into the purchase behavior, media consumption and influence of this new generation, AOL Advertising and partner OTX surveyed one thousand 14-24 year-olds, divided evenly by gender.

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To view all of our research, visit our research section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

AOL Advertising reaches 92 percent of the internet's music lovers on our original and network sites. They come in droves to hear their favorite tunes, see exclusive live performances, or discover a new sound. We keep them coming back by attracting the hottest talent to our stages, and the most respected writers to our pages. And the beat goes on.

Favorite brands

Really want to put your brand in the mix? Reach music lovers while they’re engaged with the content they love. You can browse some of their favorite original AOL brands below.

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Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's Music content channel.

Behavioral. Target consumers based on their interests:

  • Country Music Enthusiasts. Country music lovers who listen to/purchase music online.
  • Hip-Hop/R&B Music Enthusiasts. Hip-Hop/R&B lovers who listen to/purchase music online.
  • Pop Music Enthusiasts. Pop music lovers who listen to and purchase pop music online.
  • Rock Music Enthusiasts. Rock music lovers who listen to/purchase music online.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).

Source: comScore, 2009.