Tech & telecom

Fast facts

Greater reach. AOL Advertising reaches over 91% of tech pragmatists*, more than anyone else online.
Industry cred. Engadget is the official blog partner of CES 2010 , the world's leading consumer electronics tradeshow.
Leading experts. AOL's tech journalism talent includes such luminaries as Josh Topolsky of Engadget, and Robert X. Cringeley from PBS and Infoworld.
Big on small business. AOL Advertising reaches 90% of all small to medium sized business owners who are involved in business purchase decisions.
Advanced targeting. Target consumers by device, propensity to purchase specific products or brands, internet connection speed and more.

Source: comScore Plan Metrix, April 2010. *Tech pragmatists are defined as rating 4 or 5 on a scale of 1 to 5 on how comfortable they are with technology.

Tech: Moms one-sheet
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Tech: Pragmatist one-sheet
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Tech: Small business one-sheet
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Research

AOL Advertising research white papers
Rise of the Three-Screen Teens
Teenagers are as much of a challenge to marketers as they are to their parents. To gain insight into the purchase behavior, media consumption and influence of this new generation, AOL Advertising and partner OTX surveyed one thousand 14-24 year-olds, divided evenly by gender.

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Smartphone, Smart Marketing
In an increasingly mobile world, Smartphones have become a lifestyle-changing device. This study from AOL and Universal McCann explores how smartphones are influencing American lifestyles and media consumption, and analyzes the intersection of consumer media usage, lifestyle and purchase preferences.

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To view all of our research, visit our research section.

Case studies

Telecom: Mobile Device
Sometimes, you just have to go big. That's exactly what one wireless company wanted when they launched a new mobile device. And that's what AOL Advertising gave them: A big execution with equally big results.

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Wireless Carrier
The brawn of AOL Advertising's NetBlock allows advertisers to deliver a massive number of impressions in a short span of time. Combine that power with sophisticated targeting – as a leading wireless carrier did – and the result is not only great brand exposure, but a tremendous leap in qualified leads.

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Consumer Electronics
A leading consumer electronics firm noticed many of its customers were watching less TV than before, which left them wondering, "Should we change our media mix?" They posed this question to AOL Advertising. Our recommendations helped them get more for their dollar.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

AOL reaches the entire spectrum of tech consumers with our original content and advertising network. So whether you’re after hardcore hackers, cellphone shoppers or anything in between, you've come to the right place.

Favorite brands

AOL has the content you need to put your brand in the right context – and get the most out of your message. Browse some of tech consumers’ favorite brands below.

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Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's technology content channel.

Behavioral. Target consumers based on their interests:

  • Technology Mavens. Audience segment of influential people who keep abreast of new technology on top websites and blogs.
  • Computer Intenders. People shopping for a new computer.
  • Wired for Electronics. Individuals who've demonstrated high interest/involvement with electronics, gadgets, etc., as defined by high site visitation or high BPIs on electronic websites (according to comScore data). Specific campaign performance goals can be attained due to the large audience size of this segment.
  • Mobile/Wireless Intenders. People focused on cell phones: they're researching the newest models, comparing cell phone provider plans, and are interested in getting the most out of their cell phone experience.
  • Electronics Shoppers. People shopping for electronics: TVs, cell phones, computers, video games, audio equipment and more.
  • Blu-Ray Intenders. People who are shopping for Blu-ray technology; they research Blu-ray DVD players and Blu-ray discs online, read reviews and follow the latest releases.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about electronics, mobile or wireless (SearchBack).
  • Target people based on their computer operating system or web browser (Technographic Targeting).