Teens

Fast facts

Pushing the envelope. 86% of all teens on the web consider themselves trendsetters – and 90% rely heavily on the web for information.
Hanging out. Teens spend a whopping 22 minutes per day on AOL sites.
Chatting. Teens spend more time on AIM than on any other messenger service: 55.4 minutes per day. (Source: comScore, 2009.)
Getting noticed. JSYK's poll of teens about the worst celebrity influence of the year was picked up across the entertainment industry by MTV, AP and many more. (It was Miley Cyrus, if you're curious.)

Source: Rise of the Three-Screen Teens, OTX & AOL, 2009; comScore, 2010.

AOL Teens one-sheet
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Research

AOL Advertising research white papers
Rise of the Three-Screen Teens
Teenagers are as much of a challenge to marketers as they are to their parents. To gain insight into the purchase behavior, media consumption and influence of this new generation, AOL Advertising and partner OTX surveyed one thousand 14-24 year-olds, divided evenly by gender.

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Back to School
Shoppers get smart with online deals. While the majority of back to school shoppers still visit stores to get the latest fashions, they are increasingly using the internet to look for good deals. Learn how you can time your advertising and extend your offline messages to take advantage of this new trend.

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To view all of our research, visit our research section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

Surprise, surprise - teens are coming to AOL. Almost 19 million of them, in fact, are drawn to our content and network sites every month. They come for the latest celebrity gossip. They come to connect with friends. They come to hear their favorite artists perform. They're coming, all right. And there's more where they came from.

Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Video Games channel
  • Social Networking channel

Behavioral. Target consumers based on their interests:

  • Active Gamers. Teens and adults looking for online and console game strategies, tracking game release dates and purchasing video games.
  • Television Watchers. Individuals who keep up with their favorite television shows via TV network sites and online communities.
  • Style Mavens. Trend-focused women interested in the latest fashion, jewelry, and health and beauty items. They like to feel as good as they look by also paying attention to diet and fitness. 
  • AIM Audience. Individuals who have visited AIM properties.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal teenage audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about music or fashion (SearchBack).
  • Find AOL members who have engaged in AIM’s online communities through personalized and animated self expressions (Audience Rosters).
  • Explicitly target households with teenagers present (Demographic Targeting).

Source: comScore, 2010.