Travel

Fast facts

Where are our travelers headed?

  • Across the country. AOL visitors spent $55 billion total on Domestic Vacations in the past year.
  • To the highway. MapQuest has 2.7M visitors daily – enough to fill nearly 26 Rose Bowl Stadiums.
  • Online. AOL Advertising is #1, reaching 92% of all Leisure Travelers and 91% of all Business Travelers on the web.
  • Only to AOL. Increase your share with AOL Travel’s unduplicated visitors:
    - 95% do not visit Bing Travel
    - 91% do not visit Hotwire
    - 95% do not visit Yahoo! Travel

Sources: comScore April 2010; MRI Doublebase, 2009.

Travel: Air travel one-sheet
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Travel: Auto rental one-sheet
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Travel: Cruises one-sheet
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Travel: Hotel guests one-sheet
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Research

AOL Advertising research white papers
Summer Travel, 2008
Before hitting the road, consumers cruise the internet. The majority of travelers use the internet to plan their travel; many plan last minute. Learn how you can make sure you pull in some of the average American family’s $1000+ summer travel budget.

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Summer Travel, 2009

A survey from AOL Travel and Zogby International finds Americans tightening their purse strings and getting smarter about vacation travel this year. Reuters wrote about the poll, which coincides with National Travel and Tourism Week.

To view all of our research, visit our research section.

Case studies

Cruise Line
A leading cruise line wanted to reach in-market travelers and generate qualified leads without wasting resources. By pairing up with AOL Travel, they got everything they were after, plus a whole lot more.

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MapQuest
There are few better ways to corral travelers than to put your message in front of them while they're planning their next trip. With the help of MapQuest, a leading hotel advertiser was able to do just that, meeting their marketing objectives in the process.

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Airline
With 40M people taking to the skies during a recent holiday, a leading airline came to AOL Advertising to ensure they got their share of seasonal travelers. A combination of prominent placements, LeadBack targeting and custom creative units sent passenger numbers soaring.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

No matter where they're headed, travelers look to AOL to help get them there. In fact, our content and advertising reach more than 90 percent of all the web's travelers, whether they're mapping out a route across town or comparing hotel prices halfway around the world. Our users know they'll get the most accurate, useful travel information on the web. And wherever they go, they always come back to AOL.

Our audiences

Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.
 
Contextual. Target consumers within relevant websites:

  • Advertising.com Travel channel
  • Mobile Travel channel
  • MapQuest Mobile

Behavioral. Target consumers based on their interests:

  • Traveler. Personal and business travelers who are interested in travel advice and deals. They use the internet to purchase airline tickets, book accommodations, make car reservations and research financing options.
  • Traveler – Hotels. Personal and business travelers who are seeking information/deals on hotels—and who book rooms online.
  • Traveler – Flights. Personal and business travelers who are seeking information/deals on air travel—and who book flights online.
  • Traveler – Cruises. Personal and business travelers who are interested in information/deals on cruises—and who book them online.
  • Traveler – Rental Cars. Personal and business travelers who are seeking information/deals on rental cars—and who reserve them online.
  • Tuned to Travel. Individuals who've demonstrated high interest in travel, defined by high site visitation or high BPIs on travel websites (according to comScore data). Specific campaign performance goals can be attained due to the large audience size of this segment.
  • Business Traveler. Business travelers interested in flights, car reservations and hotel accommodations online.
  • Black Voices/Traveler. Travelers who visit the African-American community website, Black Voices.
  • International Traveler. Personal and business travelers who are interested in advice and deals on international travel. They use the internet to purchase airline tickets, book accommodations, make car reservations and research financing options.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Find your ideal travelers on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about travel (SearchBack).
  • Reach people who have visited AOL Travel (Audience Extension).
  • Connect with AOL members who are AOL Travel Newsletter subscribers (Audience Rosters).
  • Retarget users who have clicked on your banner ads (Advertiser LeadBack).
  • Market to members of your travel rewards program who are also AOL members (Database Matching).

Source: comScore, 2010.