Women

Fast facts

Visiting daily. 7.2M women visit AOL's sites every day.
Coming to play – and staying. Women spend an average of 25 minutes a day on Games.com.
Finding a deal. Women click through 6 pages deep every day they visit coupon site Shortcuts.com.
Shopping. More women visit AOL Shopping in one month than visit Bloomingdales and Neiman Marcus in three months.
Clicking around. Women visit over 6 pages a day on AOL Living.
Dishing. 3.9M women come to PopEater for celebrity gossip.
Enjoying the celebrity content. Star chef Curtis Stone cooks up videos on KitchenDaily, and designer Nicole Miller guest-judged the “Americas’ Most Stylish Blogger” contest on Stylelist.

Source: comScore, 2010.

Women one-sheet
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Research

AOL Advertising research white papers
Living La Vida Rapida
Spending 3 hours on the web helps moms pack 27 hours of activity into a 16-hour day. Moms worldwide use media as an integral way to communicate, shop and spend time with family. See how to make your brand valuable to these women living life in double-time.

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Summer Travel, 2008
Before hitting the road, consumers cruise the internet. The majority of travelers use the internet to plan their travel; many plan last minute. Learn how you can make sure you pull in some of the average American family’s $1000+ summer travel budget.

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To view all of our research, visit our research section.

Case studies

CPG: Moms
Moms have enough on their plate as it is. So how does a leading CPG brand manage to get their attention, even for a moment? With a smart campaign from AOL Advertising. Multiple targeting strategies, content sponsorship and third-party data all came together to provide the client with significant increases in brand awareness and offline sales.

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CPG: Family Chefs
Drumming up interest in a new product is no easy task. But with AOL Advertising's broad reach and homepage integrations, one CPG brand was able to feast on unprecedented consumer excitement for their latest offering.

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Movie Studio: Young Women
Other than a date, what does it take to entice young women to a weekend movie? For one movie studio, a thorough mix of promotional tools from AOL Advertising – widgets, sweepstakes, rich media and more – did the trick. And then some.

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To view all of our case studies, visit our case studies section.

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

The best way to truly understand women is to know what they're passionate about, what motivates and excites them. AOL content sites speak to these passions, and enrich women's lives every day. That's why our sites and ad network reach more women than anyone else online – a staggering 92 percent.

Our audiences

Targeting

Contextual. Behavioral. Accurate.

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual. Target consumers within relevant websites on Advertising.com's content channels:

  • Women’s channel
  • Retail channel
  • Community channel
  • Casual Games channel

Behavioral. Target consumers based on their interests:

  • Style Mavens. Women who follow the latest trends in fashion, jewelry, health and beauty. They like to feel as good as they look and pay attention to diet and fitness.
  • Trendy Homemakers. Women who take charge of their home's decorating, remodeling and gardening projects. 
  • Family Chefs. People who go online to look up recipes, track their favorite celebrity chefs and find the perfect wine to accompany dinner with family and friends.
  • Family Planners. Young couples who are researching and planning a wedding, expectant parents exploring information about pregnancy, and parents investigating preschools, parenting techniques and childcare.
  • Retail Warriors. People who frequently visit price-comparison websites and make purchases online.
  • Apparel Shoppers. Individuals shopping for clothes, shoes and accessories.

Accurate. Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you’re sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal female audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find women who are searching for information about fashion or home & gardening.
  • Explicitly target households with females present (Age/Gender Targeting).

Source: comScore, 2010.