All original brands

Moms, rockers, news junkies, fashionistas and more: They're all right here.

It all starts with the audience
Everybody’s passionate about something. At AOL, we’ve created over 80 brands focused on what we call “passion points” – the things that people really care about – and brought them to life with rich media, video, forums, polls and more. The result? We lead the web in multiple categories, both large (like AOL Music, the #1 music site) and small (like Paw Nation, the #1 pet site). And we don’t just attract large audiences, we keep them. In fact, users spend more time on AOL sites than anywhere else.

What’s in it for you
In a word, results. When you pair your message with the content people trust, you get better results, plain and simple. So take a look at our brands and start imagining the possibilities. Want to dazzle your audience with rich media? Sponsor a popular franchise? Better yet, how would you like to develop original programming from the ground up? Dream big – we’ll help make it happen.

 

Original content

Who says journalism is dead? In the past year alone, we increased the amount of original content on our sites from 25 to 80 percent, hired 150 fulltime editorial staffers, and expanded our freelancer pool from 500 to 3,000.

Recent hires

  • Saul Hansell, the founder of NYTimes's “Bits and Bytes” blog
  • Jay Mariotti, former sports columnist for Chicago Sun-Times
  • Over a dozen Pulitzer Prize winners
  • Staffers from Forbes, Rolling Stone, BusinessWeek, WWD, Associated Press and more

In our studios

Recent visitors to our recording studios include Beyoncé, Lady Gaga, Weezer, Reba McEntire, Taylor Swift, Adam Sandler, Seth Rogen, Jennifer Garner, Robert Pattinson, Rachel Weisz, Susan Sarandon, Jake Gyllenhaal, Tobey Maguire, Natalie Portman… and the list goes on.

AOL overview one-sheet
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Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.