AOL Latino

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AOL Latino is an award-winning bilingual portal providing original programming and exclusive coverage of events and issues that matter to the U.S. Hispanic community.

 

About our audience:

  • Visitors spend nearly 14 minutes each day on AOL Latino.
  • Compared to users of other Hispanic sites, AOL Latino visitors have a higher household income and are more acculturated.
  • The average user views 7 pages per day on AOL Latino – nearly double that of MSN Latino.

About our content:

  • AOL Latino’s expert team of writers and editors cover everything from fashion and entertainment to sports and news.
  • AOL Latino draws upon the strength of a suite of subsidiary sites like Celestrellas, a news blog about celebrity pop culture; Tecnopadres, a tech site geared towards parents; Intimos, which focuses on love and relationships; and more.

About our editors:

  • Miguel Ferrer, Director of Programming for AOL Latino, is responsible for growing AOL Latino's audience and developing key media partnerships. Before joining AOL Latino, Ferrer was the business development manager for People en Español, where he created the family festival series FIESTA 2006.

Source: comScore Media Metrix, April 2010.

Visit the site: http://latino.aol.com/