WalletPop

Contact us

If you'd like to learn more about our advertiser solutions, please request more information here.

WalletPop helps ordinary people reach their financial potential with bargain alerts, service features and columns produced by leading consumer finance experts.

 

About our audience:

  • Over 7.2M consumers visit WalletPop each month.
  • 67% of WalletPop users own their own home and over 57% are the primary grocery shopper for their household.
  • 48% of WalletPop readers have a HHI of over $75K.

About our content:

  • WalletPop takes financial news and applies it to real-life situations – for example, recent articles have explained how the current financial crisis affects your ability to refinance your mortgage or save for retirement.
  • News with practical applications for consumers – including regular features like "Consumer Ally" and "The Economizer" – is some of the best-received content on the site.
  • A recent article by Mitch Lipka led to a recall of 600,000 flashlights by the Consumer Products Safety Commission.

About our editors:

  • WalletPop boasts five Pulitzer Prize winning writers on its staff.
  • Allan Halprin, Managing Editor, has been at AOL for 13.5 years.
  • Jason Cochran, Editor at Large, covers budget travel, entertainment and other topics. He spent four years as Senior Editor for Budget Travel magazine. Jason recently won a Gold Award for “Guidebook of the Year” from the Lowell Thomas Travel Journalism Awards.

Source: comScore Media Metrix, April 2010

Visit the site: http://walletpop.com/