WalletPop
A look inside
Recent posts from the pages of WalletPop
State sales taxes continue to rise
March 10, 2010
Pfizer extends free aid for unemployed using its drugs
March 10, 2010
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WalletPop helps ordinary people reach their financial potential with bargain alerts, service features and columns produced by leading consumer finance experts.
About our audience:
- Over 7M consumers visit WalletPop each month.
- 85% of WalletPop users own their own home.1
About our content:
- WalletPop takes financial news and applies it to real-life situations – for example, recent articles have explained how the current financial crisis affects your ability to refinance your mortgage or save for retirement.
- News with practical applications for consumers – including regular features like "Consumer Ally" and "The Economizer" – is some of the best-received content on the site.
- A recent article by Mitch Lipka led to a recall of 600,000 flashlights by the Consumer Products Safety Commission.
About our editors:
- WalletPop boasts five Pulitzer Prize winning writers on its staff.
- Allan Halprin, Managing Editor, has been at AOL for 13.5 years.
- Jason Cochran, Editor at Large, covers budget travel, entertainment and other topics. He spent four years as Senior Editor for Budget Travel magazine. Jason recently won a Gold Award for “Guidebook of the Year” from the Lowell Thomas Travel Journalism Awards.
Source: comScore Media Metrix, November 2009.
1 @Plan Spring 2009
Visit the site: http://walletpop.com/
