Agency and Advertising Executives Rank AOL #1 Quality Online Sales Organization

This week at the annual IAB Conference in Carlsbad, CA, AOL was awarded the #1 ranking for Quality Sales Organization among 93 online advertising sales organizations rated by 200 respondents to this year’s Myers Survey. The awards were based on the results of the annual Jack Myers Media Business Report Survey of Advertising Executives on Online Sales Organization Attributes. The Myers survey is underwritten by 60 agencies, media companies, research and financial firms that subscribe to the Jack Myers Media Business Report.

In addition to its industry leading position in the Quality Sales Organization category, AOL ranked third for Mass Audience Reach, third for Value for the Investment, and third for Targeted Audience Reach. In the Valuable Content category, AOL ranked 12th. Ali Van Putten of AOL was also named a finalist for the Sales Representative of the Year Award.

“The fact that this award comes from our customers makes it all the more meaningful to us," said Tim Armstrong, AOL Chairman and CEO. “The AOL Advertising team is working tirelessly to turn around not only our business, but equally important, our reputation for quality and service in the marketplace. We’re grateful for the support from the agencies and our advertising partners and we know we need to earn that support everyday through our actions."

Details from the full Myers Report on Online Sales Organization Attributes will be provided to subscribers in the next several weeks and the full report will be published in early March. Read more here.

Source: Jack Myers Media Business Report Survey of Advertising Executives on Online Sales Organization Attributes 2010. 93 total organizations rated. Respondents identified leading attributes for each organization with which they are familiar. Index is based on 100=median number of respondents identifying Quality Sales Organization as an attribute among 93 sales organizations.