Filed under: press-room
Mrs. Obama to Talk Directly to American Moms as a Part of Her "Let's Move!" Initiative to End the Epidemic of Childhood Obesity
What: AOL Health will conduct a live web chat with First Lady Michelle Obama tied to the relaunch of LetsMove.gov, an informational resource site supporting Mrs. Obama's campaign to fight childhood obesity and raise a healthier generation of kids. AOL will solicit questions directly from users of its content sites including: AOL Health, ParentDish, KitchenDaily, Slashfood, That's Fit, Black Voices, AOL Latino, Lemondrop, MyDaily and AOL News as well as take questions live during the chat via AIM.
When: AOL Health Senior Editor Jennifer Fields will conduct the chat live from the White House on Tuesday. The event will be webcast live on AOL Health (www.aolhealth.com) and on www.letsmove.gov.
Date: Tuesday, July 13
Time: 10:00 am ET
Location: www.aolhealth.com
Who: First Lady Michelle Obama
AOL Health Senior Editor Jennifer Fields*
Why: Earlier this year, First Lady Michelle Obama announced a nationwide campaign - Let's Move! - aimed at solving the challenge of childhood obesity within a generation. AOL is facilitating Mrs. Obama's live web chat in order to reach American moms. By reaching out directly to moms in a live web chat format, Mrs. Obama can talk about strategies to address childhood obesity in the place where that conversation can have a significant impact -- the home.
AOL's sites reach 25.7 million** moms each month (58.6% of all moms on the web) and 5.1 million** moms each day. Moms spend nearly 25 minutes** on AOL's sites each day and nearly 80% of the moms who visit the AOL homepage make the grocery buying decisions for their families.
* Jennifer Fields is a senior editor with AOL Health and has been on staff at a number of publications including O, The Oprah Magazine and Weight Watchers. She has written about health, diet, fitness, lifestyle and relationships for MyLifetime.com, Women's Health, Cosmopolitan, Vibe Vixen and More magazines.
** comScore Media Metrix, May 2010
For additional information on the AOL Health Live Chat with Mrs. Obama, contact: Diedre Ayers, 212-652-6355, Diedre.Ayers@teamaol.com
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