Case studies

It's one thing to talk about results. It's another thing entirely to deliver them. Below are just a few examples of the outstanding results we've delivered for our clients.

 

Bolt Wear
When Bolt Wear's in-house marketing outfit asked AOL Advertising's creative team to produce new concepts for their holiday ad campaign, our designers knew they had to strike the right balance between branding and direct response. The result was an innovative creative format – ideally suited for e-commerce – that produced well-above industry average click-through rates.

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Washington Capitals
AOL Advertising's unparalleled reach and retargeting solutions effectively sliced through DC area sports marketing competition and reinforced the Washington Capitals' message, boosting ticket sales and bringing the Caps' brand back to the forefront of professional sports.

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Wireless Carrier
The brawn of AOL Advertising's NetBlock allows advertisers to deliver a massive number of impressions in a short span of time. Combine that power with sophisticated targeting – as a leading wireless carrier did – and the result is not only great brand exposure, but a tremendous leap in qualified leads.

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OTC Pharma
It seemed like a lot to ask of a single campaign: Drive sales of a new product, build brand awareness and differentiation, and link the campaign to offline sales. However, AOL Advertising joined 3rd party research with its own targeting tools, and delivered on all counts.

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Political Advertising Online
By zeroing in on prospective voters, AOL Advertising helped a prominent national candidate build awareness and promote his agenda. As a result, the candidate saw record traffic to his site and increased support through donations and rally attendance.

Download the Political Advertising Online Case Study >

 

CPG: Family Chefs
Drumming up interest in a new product is no easy task. But with AOL Advertising's broad reach and homepage integrations, one CPG brand was able to feast on unprecedented consumer excitement for their latest offering.

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CPG: Moms
Moms have enough on their plate as it is. So how does a leading CPG brand manage to get their attention, even for a moment? With a smart campaign from AOL Advertising. Multiple targeting strategies, content sponsorship and third-party data all came together to provide the client with significant increases in brand awareness and offline sales.

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Movie Studio: Young Women
Other than a date, what does it take to entice young women to a weekend movie? For one movie studio, a thorough mix of promotional tools from AOL Advertising – widgets, sweepstakes, rich media and more – did the trick. And then some.

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Movie Studio: Buzz
The holidays are filled with new movie releases. But how does one studio make its film stand out from the rest? With homepage ad placements and integrated content from AOL Advertising.

Download the Movie Studio: Buzz Case Study >

 

Bank of America
It's unlikely you'd put viral videos and a major bank in the same sentence. However, Bank of America saw a branding opportunity in distributing short, easy-to-understand savings clips. And they trusted AOL Advertising to convert this opportunity into real, measurable value.

Download the Bank of America Case Study >

 

Consumer Electronics
A leading consumer electronics firm noticed many of its customers were watching less TV than before, which left them wondering, "Should we change our media mix?" They posed this question to AOL Advertising. Our recommendations helped them get more for their dollar.

Download the Consumer Electronics Case Study >

 

Telecom: Mobile Device
Sometimes, you just have to go big. That's exactly what one wireless company wanted when they launched a new mobile device. And that's what AOL Advertising gave them: A big execution with equally big results.

Download the Telecom: Mobile Device Case Study >

 

Cruise Line
A leading cruise line wanted to reach in-market travelers and generate qualified leads without wasting resources. By pairing up with AOL Travel, they got everything they were after, plus a whole lot more.

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MapQuest
There are few better ways to corral travelers than to put your message in front of them while they're planning their next trip. With the help of MapQuest, a leading hotel advertiser was able to do just that, meeting their marketing objectives in the process.

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Airline
With 40M people taking to the skies during a recent holiday, a leading airline came to AOL Advertising to ensure they got their share of seasonal travelers. A combination of prominent placements, LeadBack targeting and custom creative units sent passenger numbers soaring.

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Visa + AOL Music
Looking to build on their global advertising campaign, Visa teamed up with AOL Music to create a new online destination for pop culture junkies. The resulting site helped more people go – and spend – with Visa. Read on.

Verizon Wireless + Moviefone
Give the people what they want. For Verizon’s FIOS wireless customers, what they wanted was exclusive, entertainment video content. So Verizon – along with AOL’s Moviefone – gave it to them with “The Moviefone Minute.” Read on.

AutoZone + AOL Autos
Nothing helps people do it themselves like showing them how. And with 10 helpful videos, AOL Autos helped to hundreds of thousands of viewers fix their own cars – all while viewing content sponsored by Auto Zone. Read on.