Airline

AOL Advertising sends travelers to domestic airline site

With 40M people taking to the skies during a recent holiday, a leading airline came to AOL Advertising to ensure they got their share of seasonal travelers. A combination of prominent placements, LeadBack targeting and custom creative units sent passenger numbers soaring.

Challenge

With 40M passengers traveling during the 2008 holiday season, a leading domestic airline wanted to boost bookings and drive qualified traffic to their site. They teamed up with AOL Advertising to design a campaign to promote its holiday fare sale among affluent and leisure travelers.

Solution

Using AOL Homepages’ strong reach and industry- leading targeting technologies, AOL Advertising built a campaign around:
High-impact placements on AOL Homepages, to drive visibility among affluent audiences likely to travel
Creative Leadback, to retarget users who visited the client’s site or saw the ad, reinforcing the message with prospective customers
Creative designed in-house, for maximum consumer impact and appeal

Results

The client was very pleased with the results; the campaign drove in-market travelers to their site efficiently.
Over 100k consumers visited the airline website in a single day, far more than expected.
The campaign drove a CTR 57% higher than the average Tier I Homepages campaign.
It also reached an additional 17K travelers across the network by leveraging Creative LeadBack.