Bolt Wear

Case study: AOL’s in-house creative team drives sales for Bolt Wear*

When Bolt Wear's in-house marketing team needed holiday ad concepts, our designers struck the ideal balance between branding and direct response.

Challenge

Bolt Wear is one of the hottest performance apparel brands around. But in a very competitive industry, with a number of well-established players, even a rising star can use an assist.

Last fall, Bolt Wear’s creative team approached AOL looking for new ideas for their holiday online ad campaigns. Our in-house creative team welcomed the opportunity to collaborate with a team of like-minded experts from such an electrifying brand.

Our mandate was to design creatives that would successfully blend both branding and direct response elements.

Solution

To engage the client’s target audience, build awareness for the brand and drive sales, our creative team designed catalog-style 'scrollers'. This format not only allows users to browse through products, but also sends shoppers directly to the specific page for the item they selected, putting them one step closer to purchase.

Results

Using the assets and style guide provided by Bolt Wear’s in-house creative team, our designers were able to strike the right balance between form and function.
The catalog-style 'scrollers' designed by our creative team produced click-through-rates well above the industry average.

* This is a blind case study based on actual campaign data. The name Bolt Wear is used in lieu of the client's real name.