Cruise Line

Case study: AOL Travel brings qualified leads aboard for cruise advertiser

Challenge
A leading cruise line wanted to drive qualified leads to their website. To limit waste and reach an in-market audience, the advertiser teamed up with AOL Travel to add efficient performance-based solutions to their existing campaign.

Solution
AOL Travel’s Hot 5 Deals and AOL Travel Cruise Deals, both CPC-based performance solutions, were used to reach the desired audience. These sponsorships were promoted throughout AOL Travel as well as on the AOL Homepage. The Hot 5 Deals and Cruise Deals featured the client’s offer along with four other best weekly travel deals.

Results
The campaign efficiently drove in-market travelers to the client’s website, far exceeding their expectations. Pleased with the results, the advertiser has repeatedly renewed these sponsorships for other initiatives.
Over 330K consumers visited the cruise line website as a direct result of the Hot 5 Deals and Cruise Deals sponsorship – twice as many as expected.
Campaign CTR was more than 14 times greater than the advertiser’s original program prior to incorporating performance-based CPC on AOL Travel.
A $1M+ campaign targets travelers who saw the brand’s message on deal landing pages within AOL Travel during the 4 month campaign flight.