Telecom: Mobile Device

AOL Homepages promotion dials in mobile product awareness

Sometimes, you just have to go big. That's exactly what one wireless company wanted when they launched a new mobile device. And that's what AOL Advertising gave them: A big execution with equally big results.

Challenge

A leading telecommunications company tapped AOL Advertising to create a high-impact, large- scale creative splash to generate awareness for the holiday launch of a new mobile device feature.

Solution

AOL Advertising designed a “never been done before” execution that effectively showcased the mobile product features within the holiday- themed campaign.
Tier V rich media execution was deeply integrated with a customized AOL Homepages color scheme, side rail skin and floating, interactive creative.
Promotion included holiday event messaging, with a call to action inviting the audience to learn more about the new cell phone device & its custom features.

Results

This campaign had excellent results and demonstrated how engaging a deep rich media integration on AOL Homepages can be.
Client’s custom Tier V rich media execution delivered a CTR which was 600% higher than that of their previous AOL Homepages campaigns.
This campaign was the company’s most successful AOL Homepages campaign of the year.
As a result, the client increased their 2009 AOL Homepages spend by 104%.