Wireless Carrier

Case study: AOL Advertising signs up new subscribers for top wireless company

A leading wireless carrier combined the brawn of AOL Advertising's NetBlock with our sophisticated targeting to help drive brand exposure and attract a tremendous number of qualified leads.

Challenge

A leading wireless company asked AOL Advertising to design a program that would reach the broadest possible audience in a short period of time, and drive new subscriber acquisition.

Solution

AOL Advertising designed a NetBlock that offered massive, high-impact exposure to an enormous, but still targeted national audience.
Ad placements were optimized in real time across our network to emphasize the best performing ad units by size, creative and location.

Results

The campaign was a great success. In a single day the NetBlock:
Delivered over 200 million impressions, reaching virtually all potential service adopters
Provided additional insights about the best performing channels, markets and creative, supplying directional strategy for future campaigns
The campaign had a halo effect on concurrent performance activities:
Conversions on the ongoing acquisition campaign were increased by 300%, achieving maximum lead volume at the lowest possible cost per order.
Search volumes for brand terms increased by 20% on Google trends on the day of the NetBlock.