Targeting

You wouldn't order pizza from a bank. So why would you try to sell a luxury travel package to a high school student?

Conversations are more effective when you’re speaking to the right person. AOL Advertising offers a suite of targeting solutions that connect you directly with the consumers who are most receptive to your message. Because we’ve got the biggest network around, we can help you reach your ideal consumers at scale – whomever they may be.

Behavioral targeting
Target consumers based on what they read – and where they click.

Audience behaviors: Hit your audience sweet spot. AOL Advertising observes consumer behavior (anonymously) across thousands of websites, then organizes people into groups based on their interests. Choose from over 350 pre-packaged audiences – including Auto Intenders, Apparel Shoppers, Business Decision Makers and more – or create your own custom segment. “Affluent Horror Movie Fans with Acid Reflux,” here you come!

Audience extension: Target users of specific AOL sites wherever they go across our AOL Media properties.

Retargeting
More exposure = better results. With our LeadBack suite, you can retarget consumers who have…

– Visited your website (Advertiser LeadBack)
– Seen or clicked on your ad creative (Creative LeadBack)
– Visited a webpage that you’re sponsoring (Sponsorship LeadBack)
– NOT visited your website – a great way to reach more unique visitors (Reverse LeadBack)
– Searched for a relevant word or phrase on AOL Search (SearchBack)

Other targeting  
The Advertising.com network reaches over 22 million households. That’s a pretty big pie, any way you slice it. 

– Demographic/Household: Target individuals, households or sites based on user registration data.
– Survey-Based: Target users based on their responses to consumer survey questions (e.g., MRI).
– Purchase-Based: Target users based on products they’ve purchased.
– Geographic: Target users by country, state, city, DMA, or ZIP+4 code.
– Technographic: Target users by connection speed, operating system, browser type, etc.
– Custom Database Match: Target your customers within AOL’s membership database.
– Look-Alike Modeling: Target users who exhibit similar characteristics to your customers (or other valuable audiences).